Sona Mohapatra becomes first Indian independent musician to make it to Times Square Billboard @New York
Sona Mohapatra becomes first Indian independent musician to make it to Times Square Billboard @New York

सोना महापात्रा टाइम्स स्क्वायर बिलबोर्ड में जगह बनाने वाली पहली भारतीय स्वतंत्र संगीतकार बनी!

Sona Mohapatra becomes first Indian independent musician to make it to Times Square Billboard: Artist and producer Sona Mohapatra made her first appearance on the iconic Times Square Billboard in New York on Monday. He is one of the first Indian independent musicians to be given this position.

Sona said, “It’s so fun to see a picture of myself on a billboard covering a skyscraper in New York, one of my favorite cities. The mainstream success of pop culture music paves the way for artistic expression of different colors and shades free from cookie-cutter formulas.”

Sona Mohapatra becomes first independent Indian artist and producer to appear on Times Square billboard in New York

Sona is leading an Indian artist as part of the Spotify ‘Equal’ global campaign on the Times Square billboard. His single track ‘Aise Na Thee’ will be featured in the ‘Equal’ playlist throughout the month. For the Believe India global campaign, Sona has been roped in along with other female global artists such as Merrill (France), Bocellian (Thailand), Nadine Amija (Indonesia) and Anikav (Russia).

Launched globally earlier this year to celebrate female talent around the world, the campaign aims to bring attention to women in music around the world. The initiative features specially curated playlists across 50 countries.

Vivek Raina, MD, Believe India, said, “This is a great initiative by Spotify and we are proud to collaborate with Sona Mohapatra. His new song Prem Ka Utsav which is soulful, a pop-rock romantic track that will surely leave the fans mesmerized.”

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2 COMMENTS

  1. Sona Mohapatra first Indian independent musician to make it to Times Square billboard
    Sona appeared on Times Square billboard as part of the Spotify ‘EQUAL’ global campaign leading the Indian leg. Her single track ‘Aise Na They’ is being featured on the playlist for the entire month

  2. Artist and producer Sona Mohapatra made her debut appearance on the iconic Times Square billboard in New York on Monday.

    She is one of the first independent musicians to be given this place as a pop-culture milestone.

    Sona said: “To be woken up in the middle of the night to see photographs of my face on a billboard covering a skyscraper in one of my favourite cities New York was a surreal feeling. To be one of the first independent musicians to be given this place is a pop culture milestone because it paves the way for artistic expression of various hues and colours free from cookie-cutter formulas in musical mainstream success.”

    Sona appeared on Times Square billboard as part of the Spotify ‘EQUAL’ global campaign leading the Indian leg. Her single track ‘Aise Na They’ is being featured on the ‘EQUAL’ playlist for the entire month.